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Description
The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices... read more
First Sentence
IN THE WORLD of offline direct marketing-the world I come from-copywriters are high on the totem poll.
Table of Contents
Authors & Contributors
- Robert W. Bly (Author)
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