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Description
Retail buying covers broad areas such as organization of retail establishments, distribution, roles of buying groups, planning and control, choosing vendors, negotiation, pricing, and selling of goods and services to the consumer. This text offers detailed and up-to-date coverage of retail... read more
First Sentence
Whether you work for the controversial retail giant Wal-Mart or a tiny specialty boutique in your hometown, and whether you are selling banking services, pet food, or lingerie, there are basic similarities in the retail world that stretch to cover each of these situations and everything in between.
Table of Contents
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