Relationship Marketing: Successful Strategies... by Regis McKenna - Shelfari

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Description

The bestselling author of The Regis Touch expands on his previous work to focus on building crucial relationships that help a company dominate--and own--the market in this age of the customer. Includes stories, insights, and advice to give readers an edge in today's fiercely competitive... read more

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The 1990s will belong to the customer.

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Regis McKenna (Author)

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