Catalyst Code: The Strategies Behind the World's Most Dynamic Companies
 

Catalyst Code: The Strategies Behind the World's Most Dynamic Companies

by David S. Evans, Richard Schmalensee

In an economy where markets, consumers, and technology are ever-changing and increasingly interdependent, economic catalysts businesses that bring together a number of groups who need each other and make it easy for them to work together are essential. Think of the credit card industry. This trillion dollar industry brings merchants and consumers together. Google creates value for its... (read more)

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