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Machiavelli, Marketing and Management (edit title/settings)

by Phil Harris, Andrew Lock, Patricia Rees (?) (edit contributors)

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A fascinating, cutting-edge book that provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought, and highlights their particular relevance to the manager today. The authors address a number of common themes relating to... read more

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This book resulted from the Machiavelli at 500 conference held in Manchester in May 1998, which marked the 500th anniversary of Machiavelli becoming the Second Secretary in the Florentine Republic after the downfall of Savonarola.

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This book is in Ateneo Graduate School of Business. (community list)

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Popular Tags
  1. huma nature
  2. machiavelli
  3. marketing 

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