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Description edit
A sequel to the authors’ highly acclaimed book " Integrated Branding", "Brand Driven" gives leaders at all levels the tools for integrating their entire organization with their brand. It shows how leaders, from the mailroom to the boardroom, can play an important role in the organization’s... read more
Ridiculously Simplified Synopsis edit
Authors & Contributors edit
- F. Joseph LePla (Author)
Classification edit
- Library of Congress: Add the Library of Congress Classification.
- Dewey: 650
Subjects edit
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