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Fashion Marketing, Second Edition: Contemporary issues (edit title/settings)

by Tony Hines, Margaret Bruce (?) (edit contributors)

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'Fashion Marketing' is a book of key chapter contributions from renowned academics and practitioners that addresses many of the contemporary issues facing one of the world's largest and most global of industries. With international contributions from the UK, USA and China, 'Fashion... read more

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This introductory chapter is structured to provide an overview of the impact of globalization upon fashion markets and fashion marketing.

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