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High Visibility (1987) (edit title/settings)

The Making and Marketing of Professionals into Celebrities

by Irving J. Rein (Author), Philip Kotler (Author), Michael Hamlin (Author), Martin Stoller (Author) (edit contributors)

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Description edit see section history

This enlightening book describes and explains the new industry that has evolved to help achieve "visibility" in one's professional life. Students will learn the marketing techniques used to separate the leaders from the followers. High Visibility unlocks the mysterious enigma of... read more

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First Sentence edit see section history

The chairman, entertainer and fashion designer, and former journalist turned lawyer and fiction author are worlds apart, but they share a very powerful bond: high visibility.

Authors & Contributors edit see section history

  1. Irving J. Rein (Author)
  2. Philip Kotler (Author)
  3. Michael Hamlin (Author)
  4. Martin Stoller (Author)

First Edition edit see section history

Original Language: English
Publisher: Dodd Mead
Country: Add the country of publication.
Publication Date: 1987
ISBN: 0396088317
Page Count: 366

Classification edit see section history


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