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Customer Connections: New Strategies for Growth
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Customer Connections: New Strategies for Growth (1997) (edit title/settings)

by Robert E. Wayland (Author) (edit contributors)

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Description edit see section history

With this book, managers have a new strategic framework for making explicit connections between what they know about their customers and how they can leverage that information to create value. DLC: Customer relations.

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First Sentence edit see section history

In Lewis Carroll's Through the Looking Glass, Alice found herself in a land where, as the Red Queen says, It takes all the running you can do to keep in the same place.

Authors & Contributors edit see section history

  1. Robert E. Wayland (Author)

First Edition edit see section history

Original Language: English
Publisher: Harvard Business School Press
Country: USA
Publication Date: 1997
ISBN: 0875847994
Page Count: 267

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