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—Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making , Third Edition "With Pricing on Purpose, Ron Baker had made an enormous contribution to the better understanding of pricing that... read more

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First Sentence edit see section history

Why don't we observe movie popcorn price wars, similar to what other industries engage in from time to time?

Authors & Contributors edit see section history

  1. Ronald J. Baker (Author)

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