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Description
"This important book is based on a monumental study of the sales subsidiaries of a major multinational corporation which operates in 39 countries in the world. Since, in all countries, the respondents do the same work . . . and since the formal organization structure is the same everywhere,... read more
First Sentence
This is an introductory chapter which deals with basic questions of the definition and measurement of "mental programs" in people in general, and values and culture in particular.
Table of Contents
Authors & Contributors
- Geert H. Hofstede (Author)
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