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Description edit
David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on... read more
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Authors & Contributors edit
- David Taylor (Author)
Classification edit
- Library of Congress: Add the Library of Congress Classification.
- Dewey: 658.827
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