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Description
"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target... read more
First Sentence
WRITING persuasive copy is both a science and an art.
Table of Contents
Authors & Contributors
- Edward W. Werz (Author)
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