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Multimodal Discourse: The Modes and Media of Contemporary Communication (A Hodder Arnold Publication) (edit title/settings)

by Gunther R. Kress (Author) (edit contributors)

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Multimodal Discourse outlines a new theory of communication for the age of interactive multimedia. Kress and Van Leeuwen show how two kinds of thought processes interact in the design and production of communicative messages: "design thinking" and "production thinking," the kind of thinking... read more

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For some time now, there has been, in Western culture, a distinct preference for monomodality.

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  1. Gunther R. Kress (Author)

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