From the title "entrepreneurial mindset", I had expected something else from this book. Now I realize that I would have been much better of with a book written on entrepreneurs (such as Hard Drive) or by entrepreneurs (such as Bloomberg).

There is strictly no entrepreneurial mindset to capture from this book written in a theoretical way - and by the end of the book, you understand that it is addressed to managers in big corporations who need some kind of "task plan" so as to become intrapreneurs.

I had a hard time not to skip at the end of each chapters where there is a short summary of the tasks to take. This book has a couple of interesting strategies, all (thanks God) reprensented in clear figures (the writing is really not inspiring). But I would argue that a book on marketing (the Portable MBA in marketing for example) has much more value to bring to someone who wants to start a business.

In conclusion, I would first recommend a book on entrepreneurs such as Swoosh or Hard Drive before you read "the entrepreneurial mindset" so as not lose interest in entrepreneurship to quickly.

"The Entrepreneurial Mindset" offers thought-provoking strategies to be successfull in a universe of constant change and high uncertainty. Using lessons from the entrepreneurial world, the authors presents a set of "best practises" that are insightful and quickly applicable to any businesses. Specific advice is given to reframe your product offering and come up with blockbuster extensions, or to build unique business competences and differentiate from competitors. I highly recommend this book.

"The Entrepreneurial Mindset" is one of the best books on entrepreneurship on the market. It will help you to in discover new opportunities for a new or existing product or service or in validating your current product offerings. The invaluable insight it brings will be of assistance in gaining a better grasp of not only your products and services but also your business as well.

The book is based on extensive research of habitual entrepreneurs, that is, those people who started and natured several successful businesses and thus brings out some unique and interesting insights and handy tips and advice that should help you in your business or work. The book is packed with ideas and insights that will assist any manager excel in turbulent and uncertain times.

This is a well written book that will help you avoid making costly errors and propel your business to new heights. I highly recommend this book to anyone that wants to establish a well thought out strategy to ensure future success and open their eyes to new possibilities.

One of the best books on advice for entrepreneurs.

It doesn't matter if you are planning to start a new business or managing a critical department in the company you work for - This book describes in simple language, the creation of a mindset that will help you run a successful business in both bull and bear markets.

This book describes the application of various ideas using case studies and ways to harvest them by building an opportunity register.

McGrath and MacMillan have achieved what dozens of authors have only hoped for - written a book that contains strategies and tactics that are powerful and immediately actionable.

The Entrepreneurial Mindset is packed with tools that can be used by CEOs, Division Managers, Product Managers and anyone responsible for driving profitable company growth. Many of the techniques in the book appear deceptively straightforward - yet are powerful and immediately practical.

Concepts like Attribute Mapping and Consumption Chain analysis, for example, can serve as a core framework for developing - or repositioning - existing products and services. The goal is to move away from selling commodities, and creating valueable (and profitable) offerings that customers absolutely must have.

I have used these concepts numerous times and with great success.