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Description

In this classic of marketing literature, best-selling author Tom Stanley explains the mindset and buying patterns of wealthy individuals. Stanley shows salespeople how to approach this enormously attractive market, open doors, appeal to the "hot buttons" of the affluent, and sell to extremely... read more

Ridiculously Simplified Synopsis

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First Sentence

Take a moment to visualize 100,000 sales professionals who target the affluent all seated in a large enclosed stadium.

Authors & Contributors

  1. Thomas J. Stanley (Author)
 

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