Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level (edit title)

• Rated 4 stars

“E-mail marketing, the electronic descendant of direct mail, has changed the way businesses communicate with customers. The problem is that many marketers misuse it. Enter Chris Baggott, who brings to the table years of experience both in marketing and with e-mail software. Writing with Ali Sales, he provides a solid presentation of the topic and plenty of real-world examples showing how companies have used industry-tested e-mail techniques to attract and retain clients. This guide includes input from other e-mail experts and users, offering readers a variety of helpful opinions and handy pointers for measuring the success of an e-mail campaign by looking at the numbers. getAbstract recommends this eminently practical, direct book to anyone looking to find more effective ways to influence buyers.”

• Rated 5 stars

“Chris and Ali compiled an amazing amount of information and advise for Email Marketing by the Numbers. If you own or operate a business with email marketing, this book is the only one with any substance that should be required reading for your staff.

As an email marketer, you will read this book, write notes, and dog ear pages cover to cover. On any given day, you should flip open a page - each and every one is filled with practical advise that works. According to all studies, Email Marketing has the highest return on investment than ANY other medium. Why wouldn't you invest a little bit in a book that could transform your company?

Buy a copy for each of your staff today.”