Books

Welcome to the beta version of Shelfari’s new Book Detail pages!

These pages are editable by the community, so please contribute! Click here to learn more about this feature. We’d love to hear your feedback.

see page history

Description

Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. Its incredibly... read more

Ridiculously Simplified Synopsis

Write a ridiculously simplified synopsis.

Authors & Contributors

  1. Michael R. Solomon (Author)

Popular Tags

  1. consumer behavior 
 

Books with Additional Background Information

List the books that contain additional information about this book.

Books That Influenced This Book

List the books that influenced this book.


If you have any suggestions for how we can improve this page or if there are sections that you would like us to add, please let us know.

Advertisement