What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands
 

What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands

by Ryan Mathews, Watts Wacker

This is the eBook version of the printed book. Storytelling is the universal human activity. Every society, at every stage of history, has told stories -- and listened to them intently, passionately. Stories are how people tell each other who they are, where they came from, how they're unique, what they believe. Stories capture their memories of the past and their hopes for the future. ... (read more)

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