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Praise for How to Measure Anything: Finding the Value of Intangibles in Business "I love this book. Douglas Hubbard helps us create a path to know the answer to almost any question in business, in science, or in life . . . Hubbard helps us by showing us that when we seek metrics to... read more
“If a thing can be observed in any way at all, it lends itself to some type of measurement method”
“The fact is that the preference for ignorance over even marginal reductions in ignorance is never the moral high ground”
“Anything you need to quantify can be measured in some way that is superior to not measuring it at all”
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