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Praise for How to Measure Anything: Finding the Value of Intangibles in Business "I love this book. Douglas Hubbard helps us create a path to know the answer to almost any question in business, in science, or in life . . . Hubbard helps us by showing us that when we seek metrics to... read more

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  • “If a thing can be observed in any way at all, it lends itself to some type of measurement method”
  • “The fact is that the preference for ignorance over even marginal reductions in ignorance is never the moral high ground”
  • “Anything you need to quantify can be measured in some way that is superior to not measuring it at all”
  • Popular Highlights from Kindle Customers
  • Rule of Five There is a 93.75% chance that the median of a population is between the smallest and largest values in any random sample of five from that population.
    Highlighted by 328 Kindle customers
  • Clarification Chain 1. If it matters at all, it is detectable/observable. 2. If it is detectable, it can be detected as an amount (or range of possible amounts). 3. If it can be detected as a range of possible amounts, it can be measured.
    Highlighted by 311 Kindle customers
  • Four Useful Measurement Assumptions 1. Your problem is not as unique as you think. 2. You have more data than you think. 3. You need less data than you think. 4. An adequate amount of new data is more accessible than you think.
    Highlighted by 302 Kindle customers
  • what really makes a measurement of high value is a lot of uncertainty combined with a high cost of being wrong.
    Highlighted by 277 Kindle customers
  • The concept of measurement as “uncertainty reduction” and not necessarily the elimination of uncertainty is a central theme of this book.
    Highlighted by 255 Kindle customers
  • If you can define the outcome you really want, give examples of it, and identify how those consequences are observable, then you can design measurements that will measure the outcomes that matter.
    Highlighted by 238 Kindle customers
  • Once managers figure out what they mean and why it matters, the issue in question starts to look a lot more measurable. This is usually my first level of analysis when I conduct what I’ve called “clarification workshops.” It’s simply a matter of clients stating a particular, but initially ambiguous, item they want to measure. I then follow up by asking “What do you mean by <fill in the blank>?” and “Why do you care?”
    Highlighted by 226 Kindle customers
  • 1. Define a decision problem and the relevant uncertainties.
    Highlighted by 208 Kindle customers
  • 2. Determine what you know now.
    Highlighted by 115 Kindle customers
  • Definition of Measurement Measurement: A quantitatively expressed reduction of uncertainty based on one or more observations.
    Highlighted by 107 Kindle customers
Show all 13 quotes from this book

Series & Lists edit see section history

This book is in Stanford GSB. (community list)

Authors & Contributors edit see section history

  1. Douglas W. Hubbard (Author)

Classification edit see section history


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