Member Reviews

• 
  • Rated 4 stars

  “As the title says "Creativity Step by Step," Edward De Bono presents the tools for creative thinking and discusses the differences between lateral thinking and vertical thinking, explaining how both can cooperate to make the ideas creative and logical. I recommend this book for those who want to develop a creative thinking in a serious situation, and learn how to relate illogic, as thought at the beginning of presenting the idea, with logic, after the idea is justified in an acceptable explanation.”

  OBad wrote this review Wednesday, October 1 2008. ( reply | permalink )
• 
  • Rated 0 stars

  ““Intelligence is like the horsepower of a car while thinking is the driving skills with which individual drives his or her intelligence.”
  --- De Bono
  I haven't read the whole book,but i just cant agree more with that.
  It is criticized by De Bone that only critical thinking is taught in schools which actually is reactive and adversarial thinking.(Ingamells, 1993) however, what the type of thinking that our society really needs is creative and constructive thinking
  
  ”

  luca l wrote this review Wednesday, January 23 2008. ( reply | permalink )
• 
  • Rated 5 stars

  “It is great book. Read it 19 years ago, it shaped me until now. I am considered the most innovative guy among colleagues. Come with wild ideas. Some good, some bad. Never mind. Just say it.
  
  One I like is connection. You have to connect one thing to another that in usual think you can't see any relation. Once you connect them, you got new horizon of thinking.
  
  Other think is to see if something is happened or doesn't exist. Let's say there's no steel. So you have to replace every steel with any substance: wood, sand, rubber etc. It opens new perspective.
  
  Great book!”

  yudanto wrote this review Monday, December 10 2007. ( reply | permalink )
• 
  • Rated 0 stars

  “de bono is great writer”

  Pramod M wrote this review Saturday, November 3 2007. ( reply | permalink )
• 
  • Rated 5 stars

  “superve book”

  swaroop r wrote this review Saturday, October 27 2007. ( reply | permalink )
• 
  • Rated 0 stars

  “The brief summary of the book could be do not limit your mind, don't assume," for me that’s "creativity in thought." The author, being so prolific, has kept himself current and has made quite a good start, explanining how new ideas could be formed and how the best looking idea may not be the best to pick up.”

  aprilblossoms123 wrote this review Tuesday, October 16 2007. ( reply | permalink )
• 
  • Rated 0 stars

  “A great book which can equip you with an unconventional way of thinking.
  A must read book in todays fast changing environment which asks for out of the box thoughts. ”

  vikramisrani wrote this review Monday, October 8 2007. ( reply | permalink )
• 
  • Rated 0 stars

  “Awesome book 4 one who actually thinks”

  PB Mehta wrote this review Friday, September 28 2007. ( reply | permalink )
• 
  • Rated 4 stars

  “De- Bono , rightly called the father of crearive thinking brings out some exceptional techniques that can be used to enhance out thinking process.... a very good read for a thoughtful mind - out of the box is what i will say!!!!”

  riturawat wrote this review Friday, September 28 2007. ( reply | permalink )
• 
  • Rated 0 stars

  “the book is meant for people of all walks of life who are inherently creative and requires a little guidance to change the way they think . Mr Bono is world famous and had given somany talks in several countries for many business groups to alter business processes & people for better. Sometimes u have to unlearn to learn correctly towards innovation & creativity . will surely make a very rewarding read..”

  satchit wrote this review Thursday, August 30 2007. ( reply | permalink )