Lateral Thinking: Creativity Step by Step (Perennial Library)
 

Lateral Thinking: Creativity Step by Step (Perennial Library)

by De Bono Edward


The first practical explanation of how creativity works, this results-oriented bestseller trains listeners to move beyond a "vertical" mode of thought to tap the potential of lateral thinking.
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Top tags: creativitylateral thinkingmanagementnon-fictioninnovation (all tags)

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yudanto
  • Rated 5 stars

It is great book. Read it 19 years ago, it shaped me until now. I am considered the most innovative guy among colleagues. Come with wild ideas. Some good, some bad. Never mind. Just say it.

One I like is connection. You have to connect one thing to another that in usual think you can't see any relation. Once you connect them, you got new horizon of thinking.

Other think is to see if something is happened or doesn't exist. Let's say there's no steel. So you have to replace...

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Community:
  • Rated 3.934783 stars
Amazon:
  • Rated 4 stars
 

Newest Comments

  • kbk

    kbk said:

    Every decade has a book that tickles grey cells of a generation. Here is a one. De Bono really made a huge difference. Applicable to any field.

    posted Monday, September 17 2007
  • meerasm

    meerasm said:

    reading this book is mandatory before entering design fields.
    like architecture, textile design, fashion, b.des, interior design

    posted Friday, August 31 2007
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