Books

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Description

As a founder and managing director of Global Business Network, James Ogilvy helped develop the technique of scenario planning, which has become an integral part of strategic thinking in both business and government. Now Ogilvy shows how we can use this cutting-edge method for social change in... read more

Ridiculously Simplified Synopsis

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First Sentence

The future could be better than the present.

Authors & Contributors

  1. James A. Ogilvy (Author)

Popular Tags

  1. scenario management 
 

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