Susan Saurage-Altenloh edited the table of contents of Consumer.ology Wednesday, March 6, 2013.
Overture1 Understanding the Subconscious Mind2 Reading Consumers3 The Consumer in Context4 What Consumers Do5 The Irrelevant Consumer6 Relevant Answers7 Understanding the Crowd8 Consumer Futurology9 Gaining an EdgeEpilogue
Susan Saurage-Altenloh edited the first sentence of Consumer.ology Wednesday, March 6, 2013.
starwolvie approved Christina F’s request to combine 2 books, including Consumer.ology, Thursday, July 28, 2011.
Christina F submitted a request to combine 2 books, including Consumer.ology, Wednesday, July 27, 2011.
approved Christina F’s request to change the title of Consumer.ology Sunday, February 20, 2011.
Christina F changed the title of Consumer.ology Saturday, February 19, 2011.
Shelfari edited the subjects of Consumer.ology Saturday, December 25, 2010.
Shelfari edited the classification of Consumer.ology Saturday, December 25, 2010.
Shelfari edited the description of Consumer.ology Saturday, December 25, 2010.
Consumer.ology shines the light on consumer behavior and the key driver of that behavior,the subconscious mind. Using his unique AFECT approach, a set of five criteria to evaluate the reliability of any consumer insight, Graves asserts that it's time for a fresh approach that embraces this new understanding of human behavior. Along the way, he reveals why the current practice of market research is a false science, why we often don't buy, and how to understand consumers better than they do themselves.
Shelfari edited the contributors of Consumer.ology Saturday, December 25, 2010.