Setting the Table by Danny Meyer provides lots of value for business leaders. I ranked this book five stars based on the value alone. The reader should be apprised that the book is written as a memoir of Mr. Meyer's experience in the restaurant business.

As a business leader you should study excellence in your industry and outside of your industry and there are numerous take-aways in Setting the Table that can be applied to any business. Here are ten excellent points I took away from Mr. Meyer's book.

1. The Excellence Reflex - "A natural reaction to fix something that isn't right, or to improve something that could be better." The excellent reflex is a natural reaction that some people have and cannot be taught. Meyer trains his leaders how hire those that have it.

2. Employees can be categorized as Overwhelmers, Whelmers, and Underwhelmers. It is easy to identify Underwhelmers and get rid of them. The most dangerous employees are the Whelmers because "they infuse an organization and its staff with mediocrity...and send a dangerous message to your staff and guests that "average" is acceptable."

3. Coaching is correcting with dignity.

4. You obtain valuable leadership skills while managing volunteers. It requires you to consistently motivate employees beyond their earnings.

5. Create a sense of "shared ownership" with your customers by taking an interest in them and making them feel important. They will view you as a partner instead of a provider.

6. ABCD - Always Be Collecting Dots. You should aggressively collect lots of little information about your customer (dots) as they interact with your product or service. Then make the connection between the dots as a mechanism to improve your product or service to all customers.

7. Customers may love your product or service but the relationship that they have with you or your employees is what builds loyalty. Therefore you should take every opportunity to exceed expectations to create a lasting relationship.

8. Enlightened Hospitality - "We would define our successes and our failures in terms of the degree to which we had championed, first, one another and then our guests, community, suppliers and investors." This is an extremely powerful concept and is rooted in the integrity theme Meyer has throughout the book. You can't expect employees that don't treat each other with respect, who can't be hospitable with one another to then turn around and treat the customer with respect and high levels of hospitality a customer deserves. Poor relationships internal to the organization migrate to poor relationships external to the organization. Ultimately being last on the list benefits the investor by long term organizational success.

9. Judge your staff on 51 percent emotional job performance and 49 percent technical job performance. You can always teach technical while emotional is much harder if not impossible to develop. Lack of emotional job performance skills destroys teams and alienates customers.

10. "The road to success is paved with mistakes well handled" and "the worst mistake is not to figure out some way to end up in a better place after having made a mistake."

The ten points above are obviously more powerful in the context of the book when illustrated with Mr. Meyer's stories and experiences.


Dr. James T. Brown PMP PE CSP
Author, The Handbook of Program Management

Danny Meyer is now one of my new heroes. I'm at a point where I will be opening a new restaurant in the coming year and I plan to buy a copy of Setting the Table for all of my employees and all of my investors. I can't wait to have the time to visit all his restaurants one by one. This book or cd should be required listening or reading for anyone going into the restaurant business. Thanks for stocking this amazing informative book.
All the best,
Danny Quinn

The restaurant business begins with a vision well founded on food knowledge. Having had great and many good meals helps. But the lessons of this book are many: the best is his order of priorities....first the employees, then the customers, then the suppliers and last the investors. Brilliant.

One of the best business books I've ever read. Danny really "gets it" as far as treating his employees and customers like family and VERY important people. THIS is why he is so successful with the top restaurants in NYC. A MUST read for anyone in sales or who deals with customers and employees on a daily basis

A great book that describes how to create customers for life, with "enlightened hospitality", creating an outstanding customer experience, based on a dialog with the customer. As he puts it "picking up the rocks" (to find the info) and "connecting the dots", a process that could and should be copied for every business.

His passion for food comes across the written page, its contagious.
I'm not a wine drinker but his passion made me want to give it a try.

I never been to one of his restaurants but I now see a trip to New York to visit his restaurants.

Highly recommended not only for restaurateurs, but for every business that has contact with customers.