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Description edit
Create bold web content and build a loyal customer base online Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a "voice," including organizations and their customers. So how do you create the bold stories, videos, and blog posts that cultivate fans,... read more
Ridiculously Simplified Synopsis edit
Setting & Locations edit
First Sentence edit
"Marketing is about publishing great content."
Table of Contents edit
Big Fat Overview (Sometimes Called an Introduction)
Part One: The Content Rules
Chapter 1: The Case for Content
Chapter 2: The Content Rules
Chapter 3: Insight Inspires Originality: Who do You Want to Attract?
Chapter 4: Who Are You?
Chapter 5: Reimagine: Don't Recycle: Anatomy of a Content Circle of Life
Chapter 6: Share or Solve: Don't Shill
Chapter 7: Stoke the Campfire
Chapter 8: Create Wings and Roots
Chapter 9: The Care and Feeding of Fans
Chapter 10: Attention B2B Companies: This Is the Chapter You Are Looking For
Part Two: The How-To Section
Chapter 11: A Blog as a Hub of Your Online Content
Chapter 12: If Webinars Are Awesome Marketing Tools, Why Do Most of Them Suck?
Chapter 13: What's the Difference Between an Ebook and a White Paper? (And When Should You Use Them?)
Chapter 14: The Single Biggest Secret to Creating a Compelling Customer Success Story (Formerly Known as a Case Study)
Chapter 15: From Dumpy to Sexy: A FAQs Makeover
Chapter 16: Video: Show Me a Story
Chapter 17: Podcasting: Is This Thing On?
Chapter 18: Photographs: The Power of Pictures
Part Three: Content That Converts: Success Stories (With Ideas You Can Steal!)
Chapter 19: Reynolds Golf Academy: Greensboro, Georgia
Chapter 20: The Cool Beans Group: Greensboro, North Carolina
Chapter 21: U.S. Army: Fort Knox, Kentucky; Fort Monroe, Virginia
Chapter 22: AskPatty.com, Inc: Thousand Oaks, California
Chapter 23: Kadient: Lowell, Massachussetts
Chapter 24: HubSpot: Cambridge, Massachussetts
Chapter 25: Kodak: Rochester, New York
Chapter 26: Boeing Company: Chicago, Illinois
Chapter 27: Indium Corporation: Clinton, New York
Chapter 28: PinkStinks: London, England
Part Four: This Isn't Goodbye
Chapter 29: This Isn't Goodbye and a Gift For You
Authors & Contributors edit
- C.C. Chapman (Author)
- Ann Handley (Author)
First Edition edit
Original Language: English
Publisher: John Wiley & Sons
Country: US and Canada
Publication Date: 2011
ISBN: 9780470948699
Page Count: 282
Publisher: John Wiley & Sons
Country: US and Canada
Publication Date: 2011
ISBN: 9780470948699
Page Count: 282
Classification edit
- Library of Congress: Add the Library of Congress Classification.
- Dewey: 658
Subjects edit
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