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Description edit
The author of the international bestseller The Art of the Start offers a new perspective on the art of influence. Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur, and in The Art of the Start he wrote the essential contemporary guide for starting... read more
Ridiculously Simplified Synopsis edit
Setting & Locations edit
Organizations edit
First Sentence edit
The world will not beat a path to your door for an insanely great mousetrap.
Table of Contents edit
Epigraph
Dedication
Acknowledgments
Introduction
Chapter 1: Why Enchantment
Chapter 2: How to Achieve Likability
Chapter 3: How to Achieve Trustworthiness
Chapter 4: How to Prepare
Chapter 5: How to Launch
Chapter 6: How to Overcome Resistance
Chapter 7: How to Enchantment Endure
Chapter 8: How to Use Push Technology
Chapter 9: How to Use Pull Technology
Chapter 10: How to Enchant Your Employees
Chapter 11: How to Enchant Your Boss
Chapter 10: How to Resist Enchantment
Conclusion
Selected Bibliography
Index
Coverphon
Colophon
Authors & Contributors edit
- Guy Kawasaki (Author)
First Edition edit
Original Language: English
Publisher: Portfolio Hardcover
Country: United States of America
Publication Date: March 8, 2011
ISBN: 9781591843795
Page Count: 211
Publisher: Portfolio Hardcover
Country: United States of America
Publication Date: March 8, 2011
ISBN: 9781591843795
Page Count: 211
Classification edit
- Library of Congress: Add the Library of Congress Classification.
- Dewey: 658.80019
Subjects edit
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