“Dan Ariely makes reading about how we operate (as persons) both fun and informative. He is an excellent story teller and weaver. Although this isn't as outstanding has his 1st book (Predictably Irrational) - it does continue with the notion that people aren't rational even while acknowledging that different choices would lead to better outcomes.
Excellent read, after reading his 1st book. ”
Daniel M wrote this review Thursday, July 22, 2010.
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