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Description
A natural companion to Matt Haig's bestselling Brand Failures, Brand Royalty is a comprehensive collection of successful brand stories. Entertaining and thought-provoking, it helps readers identify the factors behind each success. Haig devised a list of the world's 100 most successful brands,... read more
First Sentence
Branding is now the most important aspect of business.
Table of Contents
Authors & Contributors
- Matt Haig (Author)
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