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Description edit
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of... read more
Ridiculously Simplified Synopsis edit
Characters/People edit
- Marketini: The martini for a marketer.
- John Sutherland: Add a description of this character.
- Kim
- Chris Anderson
- Ajit
- Rose
- Dale
- Trish Papadakos
- Richard Boland Jr.
- Chesbrough
- Randy
- Iqbal Quadir
- Constantinos Markides
- Nicolas G. Hayek
- John Hagel
- Gert Steens
- Dave Gray
- Anab Jain
- Mike
- Lafley
- Tom
- Bas
- Alexander
- Dagfinn Myhre
- Elmar Mock
- Mauborgne
- Frank Gehry
Setting & Locations edit
First Sentence edit
Are you an entrepreneurial spirit?
Table of Contents edit
1 Canvas.
Definition of a Business Model.
The 9 Building Blocks.
The Business Model Canvas.
2 Patterns.
Unbundling Business Models.
The Long Tail.
Multi–Sided Platforms.
FREE as a Business Model.
Open Business Models.
3 Design.
Customer Insights.
Ideation.
Visual Thinking.
Prototyping.
Storytelling
Scenarios.
4 Strategy.
Business Model Environment.
Evaluating Business Models.
Business Model Perspective on Blue Ocean Strategy.
Managing Multiple Business Models.
5 Process.
Business Model Design Process.
Outlook.
Outlook.
Afterword.
Where did this book come from?
References.
Series & Lists edit
This book is in MIT Sloan School. (community list)
Authors & Contributors edit
- Alexander Osterwalder (Author)
- Yves Pigneur (Author)
Other Contributors:
- Patrick Van der Pijl (Creator)
First Edition edit
Original Language: English
Publisher: Wiley
Country: Add the country of publication.
Publication Date: July 13, 2010
ISBN: 0470876417
Page Count: 288
Publisher: Wiley
Country: Add the country of publication.
Publication Date: July 13, 2010
ISBN: 0470876417
Page Count: 288
Classification edit
- Library of Congress: Add the Library of Congress Classification.
- Dewey: 650
Subjects edit
Links to Supplemental Material edit
- Business Model & Innovation: Self explanatory...
- BM Designer: Self Explanatory...
- Slideshare: Just search for Business Model Generation presentations...
- BMG Toolbox: Business Model Generation Toolbox for iPad Website complements the book in a nice and practical way
- Business Model Inc.
- Steve Blank's take on Business Model Canvas
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