McDonald's: Behind The Arches (edit title)

Shelfari edited the description of McDonald's: Behind The Arches Saturday, August 1 2009.

• An informative study filled with behind-the-scenes stories follows the rise of McDonald's and its remarkably successful marketing strategies, in a completely revised edition with a new epilogue.

Shelfari edited the contributors of McDonald's: Behind The Arches Tuesday, July 21 2009.

• reordered the contributors.
• 1 : John F. Love:

Shelfari edited the contributors of McDonald's: Behind The Arches Friday, July 17 2009.

• Added a contributor: John F. Love: (Primary Author)

Shelfari edited the first sentence of McDonald's: Behind The Arches Friday, July 17 2009.

• "Over the years, I have received letters and phone calls from television stations, radio stations, authors, reporters, et cetera, and they all told me the same story.