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Description edit
An informative study filled with behind-the-scenes stories follows the rise of McDonald's and its remarkably successful marketing strategies, in a completely revised edition with a new epilogue.
Ridiculously Simplified Synopsis edit
Characters/People edit
- Ray Kroc: Add a description of this character.
- Ronald Mcdonald
- Harry Sonneborn
- Martino
- Fred Turner
- Boylan
- Fujita
- Simplot
- Karos
- Rhea
- Joan
- Sweeney
- Zien
- Perlman
- Groen
- Gerry Newman
- Dick Mcdonald
- Goldstein
- Cooper
- Fedelli
- Dayan
- Burger Chef
- Lotman
- Gorton
- Reinhard
- Schmitt
- Delligatti
- Cohon
- Henry
- Ritchie
- Starmann
- Smargon
- Burger King
- Boyle
- Lubin
- Schindler
- Don Conley
- Wallerstein
- Arend
- Quinlan
- Merrick
Setting & Locations edit
- Chicago
- California
- United States
- New York
- San Bernardino
- Washington
- Japan
- Canada
- West Coast
- Los Angeles
- Waukegan
- Germany
- Australia
- Wall Street
- America
- Bristol
- Cleveland
- Needham
- Atlanta
- Illinois
- Ohio
- Minneapolis
- Paris
- Midwest
- Southeast
- Europe
- Connecticut
- D.c.
- Boston
- Caribbean
- Wisconsin
- Florida
- San Ysidro
- Tokyo
- Manhattan
- Michigan
- Philadelphia
- Sweden
- San Diego
- Lexington
- Detroit
- Bozo
- England
- Oklahoma
- Rolling Green
- Miami
- Santa Barbara
- Cincinnati
Organizations edit
- McDonalds: A successful chain of hamburger restaurants
- Kentucky Fried Chicken: A successful chain of chicken restaurants
First Sentence edit
"Over the years, I have received letters and phone calls from television stations, radio stations, authors, reporters, et cetera, and they all told me the same story.
Authors & Contributors edit
- John F. Love (Author)
First Edition edit
Original Language: English
Publisher: Bantam
Country: USA
Publication Date: November 1986
ISBN: 055305127X
Page Count: 470
Publisher: Bantam
Country: USA
Publication Date: November 1986
ISBN: 055305127X
Page Count: 470
Classification edit
- Library of Congress: Add the Library of Congress Classification.
- Dewey: 338.7616479573
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