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The Artist's Guide to Success in the Music Business
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The Artist's Guide to Success in the Music Business (edit title/settings)

by Loren Weisman (?) (edit contributors)

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Description edit see section history

The Artist's Guide to Success in the Music Business is a detailed analysis of the subjects that all musicians should understand in order to pursue a realistic, sustainable and successful career in music.

Summary edit see section history

The Artist’s Guide to Success in the Music Business is a detailed analysis of the subjects that all musicians should understand in order to pursue a successful career in music. Full of ideas, methods and practical advice, this book provides comprehensive detail on how to optimize success and... read more (warning: may contain spoilers)

The Artist’s Guide to Success in the Music Business is a detailed analysis of the subjects that all musicians should understand in order to pursue a successful career in music. Full of ideas, methods and practical advice, this book provides comprehensive detail on how to optimize success and achieve sustainability and self-empowerment in today's music business.

Written from the perspective of a musician who has experienced numerous levels of success, this guide is the result of over a decade of experience in the music business. From production and performance to marketing and career-building, this book instructs artists on how to take the hard-earned lessons of a fellow musician and put them to work in their own careers.
No book currently provides both the specific information needed by someone just starting out in the music business, and also deep dives into the complex facets of the music industry necessary for seasoned professionals.

"My advice is both inside and outside the box, and is useful at any stage of a music career. This is not an ego-driven rant, but a delivery system of information and insight gathered throughout my career, spanning almost two decades of unprecedented change in the music industry. It will be found in every student’s book bag, every musician’s practice space, in instrument cases, in recording studios and on the bedside table. This is not a reference book to be read on rare occasions, but rather a guide to be constantly consulted.

"My book fills a distinct void, speaking to the artist as someone who has been involved in all aspects of the business, but remains, at heart an artist. I know how artists think because I am one. I know how “the suits” think because, at times, I have worn that suit. This guide includes topics ranging from the sound of the artist, to how to capture it in the studio. From playing a few gigs to rolling out a tour, from the creation of musical products to promoting them and getting them heard, my book provides a healthy dose of the realities of the industry, including financial and legal information that can be easily understood."

The Artist's Guide to Success in the Music Business also describes secondary avenues of success and revenue, with a concentration on making artists self-sufficient and sustainable. Through this guide, artists will have the tools to lay the foundation for obtainable and sustainable options in the music business, while still reaching for that brass ring. Musicians seeking to become session players and discover other options across the music industry will also find indispensable advice. Beyond musicians, people throughout all levels of the music industry will find this book essential, including those interested in band management, booking, starting a label and many other music-related careers. Anyone in the music industry, regardless of their level of experience, will find something of value in this book.

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Quotes edit see section history

  • “It is going to be a harder road than you thought, and short-cutting, half-assing, and second-guessing will only hurt your career in the end. Step Out, Step Up, and Step Forward. If you can’t take those three steps, you don’t belong in today’s music business.”

Organizations edit see section history

  • Loren Weisman: Loren Weisman is an accomplished music producer and consultant based in Seattle, Washington. Having worked on hundreds of albums, studio productions, and tours as both a drummer and producer, he gained a spectrum of insight on the music industry as a whole. Loren is also the founder of Brain Grenade Entertainment LLC.  http://www.lorenweisman.com

First Sentence edit see section history

This is not the end-all-be-all answer book for success in music. It’s not the secret to the music industry.

Table of Contents edit see section history

Foreword. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ix
Acknowledgements/Thanks . . . . . . . . . . .. . . . . . xi
Note to the reader from Loren. . . . .. . . . . . . . . . xiii
Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . .. xv
1 - The Industry and You . . . . . . . . . . . . . . . . . . 1
2 - Your Band . . . . . . . . . . . . . . . . . . . . . . . . . .. 21
3 - Your Sound . . . . . . . . . . . . . . . . . . . . . . . . .. 77
4 - Gigging . . . . . . . . . . . . . . . . . . . . . . . . . . .. 93
5 - Touring . . . . . . . . . . . . . . . . . . . . . . . . . . . 133
6 - Your Product . . . . . . . . . . . . . . . . . . . . . . . . 149
7 - The Studio. . . . . . . . . . . . . . . . . . . . . . . . . . 169
8 - Fundraising/Investors . . . . . . . . . . . . . . . . . 243
9 - Your Band is the Brand . . . . . . . . .. . . . . . . . 275
10 - Marketing and Promotions . . . . . . . . . . . . . 301
11 - Your Career . . . . . . . . . . . . . . . . . . . . . . . . 381
Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . 419
About the Author. . . . . . . . . .. . . . . . . . . . . . . . . 423

Classification edit see section history

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