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The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism (1997) (edit title/settings)

by Thomas Frank (Author) (edit contributors)

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Most people remember the youth counterculture of the 1960s, but Thomas Frank shows that another revolution shook American business during those boom years. He shows how the youthful revolutionaries were joined--and even anticipated--by such unlikely allies as the advertising industry and the... read more

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First Sentence edit see section history

For as long as America is torn by culture wars, the 1960s will remain the historical terrain of conflict.

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  1. Thomas Frank (Author)

First Edition edit see section history

Original Language: English
Publisher: Univ of Chicago Pr
Country: USA
Publication Date: 1997
ISBN: 0226259919
Page Count: 322

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