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The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change (edit title/settings)

by Andy Smith (Author), Jennifer Aaker (Author) (edit contributors)

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Description edit see section history

Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly... read more

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Authors & Contributors edit see section history

  1. Andy Smith (Author)
  2. Jennifer Aaker (Author)

Other Contributors:

  1. Carlye Adler (Contributor)
  2. Dan Ariely (Afterword)
  3. Chip Heath (Preface)

Classification edit see section history


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