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The Creative Process Illustrated: How Advertising's Big Ideas Are Born (edit title/settings)

by W. Glenn Griffin, Deborah Morrison (?) (edit contributors)

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FINALLY, ANSWERS TO THE QUESTION: HOW ARE BIG IDEAS BORN? Foreword by Sally Hogshead, author of Fascinate: Your 7 Triggers to Persuasion and Captivation Creative directors, art directors and advertising copywriters are some of the great artists and thinkers of our time.... read more

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  1. creativity
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