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Description edit
Practical guide explains how to use social media to promote and grow a small business without wasting time playing online. Designed with the small business in mind, readers will learn: Where social media fits into a business and marketing strategy How to choose the right social... read more
Ridiculously Simplified Synopsis edit
Quotes edit
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“When author Robbin Block is asked, “Should I be on Facebook, LinkedIn or Twitter?” her qualified response is often, “None of the above.””
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“In an excerpt from the book, Robbin says, “targeted, niche sites are better for attracting people in the mood to make a purchase, because they’re looking for product-specific information. …Niche sites may not be as well known or attract the same numbers, but they’ll reach your audience in ways that a mainstream site can’t… . It’s a matter of quality over quantity.””
- Popular Highlights from Kindle Customers
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out GetSatisfaction to see how social media is being used for customer support.
Highlighted by 3 Kindle customers
First Sentence edit
If you haven't heard by now, social technologies (a.k.a. social media, social networking) are hot, hot, hot. But there's nothing new about using the Web for communicating. Just like the browser made the Internet more accessible and fostered its growth, social media tools have made it easier to upload and share content. That's why people are flocking to it. This in turn is driving a whole new industry with a growing list of companies developing tools and services to make it faster and more fun.
Table of Contents edit
INTRODUCTION: The Digital Soft Sell
Part I: The Social Media Scene
Chapter 1: Definition & Purpose
Chapter 2: Reality vs. Virtuality
Chapter 3: Business Benefits
Chapter 4: The Participants
Part II: The Playing Field
Chapter 5: The Social Media Mix
Chapter 6: Properties – Your Digital Real Estate
Chapter 7: Common Social Activities
Part III: Social Strategy
Chapter 8: Planning Makes Perfect
Chapter 9: Target Audience
Chapter 10: Communication Objectives
Chapter 11: Social Media – One Choice Among Many
Chapter 12: Knowing When to Use Social Media
Chapter 13: The Social Media Plan
Part IV: Campaign Management
Chapter 14: Social Site Selection
Chapter 15: Promotional Activities
Chapter 16: When It Makes Sense to Pay
Chapter 17: Strategic Timing
Part V: Tracking Results
Chapter 18: Measuring Social Media’s Value
Chapter 19: Review, Analysis & Interpretation
Part VI: Skills & Ingredients
Chapter 20: Rules of Engagement
Chapter 21: The Social Media Toolkit
Chapter 22: Submissions & Posts
Chapter 23: Food for Thought
Chapter 24: Managing Your Time
Part VII: Where Do We Go from Here?
Chapter 25: Trends & Predictions
Includes: SOURCES, GLOSSARY and INDEX
Authors & Contributors edit
- Robbin Block (Author)
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Links to Supplemental Material edit
- Social Persuasion Book: Information about the book with links to content and where to buy. Also, many free marketing resources for small businesses.
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