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It seems unthinkable today—but a quarter-century ago, when personal computers were still new, Steve Jobs was cast out of Apple. The year was 1985. IBM and Microsoft dominated the computing world. The revolutionary Macintosh, launched with such fanfare the year before, was foundering. And Jobs,... read more

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First Sentence edit see section history

Reinventing the corporation: That's what John Sculley had been doing these past few months.

Table of Contents edit see section history

Introduction: To 1984 and Back Again
Prologue: The Art of Corporate Self-Actualization
Part I: Being a Pirate
1. Lifestyle
2. Reality Distortion Field
3. The Dream
4. Twiggy
5. Package Goods
6. Bermuda Triangle
7. The Honeymoon
8. Flashdance
9. Compatibility
Part II: 1984
10. The Children's Crusade
11. The Forever Day
12. Metamorphosis
13. Bluebusters
14. The Steve and John Show
Part III: Over the Edge
15. Lemmings
16. Birthday
17. King of France
18. China Trip
19. Jonestown
Part IV: Joining the Navy
20. Rule of the Bene Gesserit
21. Next
22. Apple Classic
23. Perfect World
Postcript: Where They Are Now

Authors & Contributors edit see section history

  1. Frank Rose (Author)

First Edition edit see section history

Original Language: English
Publisher: Viking
Country: United States
Publication Date: 1989
ISBN: 0670812781
Page Count: 368

Classification edit see section history

Popular Tags
  1. apple
  2. biography
  3. business
  4. history 

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