“Weaving together a great combination of hard-hitting business strategy and semi-fictional narrative, Mr. Gerber offers sage advice to anybody who has considered going into business for themselves. He points out that the key to ultimate success is focusing on the "business of the business" instead of getting caught up in the pattern of simply doing all the work yourself, and holding employees to unrealistic standards, which can quickly lead to burn-out, regret, and frustration. As a small business owner myself, I've personally observed or lived through every prediction that the author makes about the entrepreneurial path, and while I'm still fighting to implement some of the lessons he shares, the wisdom and insights the book has provided have been extremely valuable.”
myoungquist wrote this review Thursday, October 12 2006.
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