In this first new and totally revised edition of the over two million copy bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the... read more
“The conflicts that take place inside the dojo help us handle conflicts that take place outside”
“The total concentration and discipline required to study martial arts carries over to daily life”
1. The model will provide consistent value to your customers, employees, suppliers, and lenders, beyond what they expect. 2. The model will be operated by people with the lowest possible level of skill. 3. The model will stand out as a place of impeccable order. 4. All work in the model will be documented in Operations Manuals. 5. The model will provide a uniformly predictable service to the customer. 6. The model will utilize a uniform color, dress, and facilities code.Highlighted by 655 Kindle customers
How can I get my business to work, but without me? How can I get my people to work, but without my constant interference? How can I systematize my business in such a way that it could be replicated 5,000 times, so the 5,000th unit would run as smoothly as the first? How can I own my business, and still be free of it? How can I spend my time doing the work I love to do rather than the work I have to do?Highlighted by 644 Kindle customers
Thus, the Entrepreneurial Model does not start with a picture of the business to be created but of the customer for whom the business is to be created. It understands that without a clear picture of that customer, no business can succeed.Highlighted by 612 Kindle customers
That Fatal Assumption is: if you understand the technical work of a business, you understand a business that does that technical work.Highlighted by 609 Kindle customers
Your Strategic Objective is a very clear statement of what your business has to ultimately do for you to achieve your Primary Aim.Highlighted by 578 Kindle customers
The question you need to keep asking yourself is: How can I give my customer the results he wants systematically rather than personally? Put another way: How can I create a business whose results are systems-dependent rather than people-dependent? Systems-dependent rather than expert-dependent.Highlighted by 554 Kindle customers
“Creativity thinks up new things. Innovation does new things.”1Highlighted by 513 Kindle customers
What’s your product? What feeling will your customer walk away with? Peace of mind? Order? Power? Love? What is he really buying when he buys from you? The truth is, nobody’s interested in the commodity. People buy feelings.Highlighted by 500 Kindle customers
The Program is composed of seven distinct steps: 1. Your Primary Aim 2. Your Strategic Objective 3. Your Organizational Strategy 4. Your Management Strategy 5. Your People Strategy 6. Your Marketing Strategy 7. Your Systems StrategyHighlighted by 470 Kindle customers
“The difference between a warrior and an ordinary man is that a warrior sees everything as a challenge, while an ordinary man sees everything as either a blessing or a curse.”Highlighted by 430 Kindle customers
Acknowledgments
Foreword
Introduction
Part I: The E-Myth and American Small Business
Chapter 1. The Entrepreneurial Myth
Chapter 2. The Entrepreneur, the Manager and the Technician
Chapter 3. Infancy: The Technician's Phase
Chapter 4. Adolescence: Getting Some Help
Chapter 5. Beyond the Comfort Zone
Chapter 6. Maturity and the Entrepreneurial Perspective
Part II: The Turn-Key Revolution: A New View of Business
Chapter 7. The Turn-Key Revolution
Chapter 8. The Franchise Prototype
Chapter 9. Working On Your Business, Not In It
Part III: Building a Small Business That Works!
Chapter 10. The Business Development Process
Chapter 11. Your Business Development Program
Chapter 12. Your Primary Aim
Chapter 13. Your Strategic Objective
Chapter 14. Your Organizational Strategy
Chapter 15. Your Management Strategy
Chapter 16. Your People Strategy
Chapter 17. Your Marketing Strategy
Chapter 18. Your Systems Strategy
Chapter 19. A Letter to Sarah
Epilogue: Bring the Dream Back to American Small Business
Afterword: Taking the First Step
Preceded by How to Make Millions with Your Ideas, and followed by Vagabonding.
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