An essential guide for leaders who want to use social media to be "open" while maintaining control "Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands... read more
Great book that talks about how social technology has impacted many businesses. It will continue to be a form of communication that all businesses need to understand and develop a strategy for their business.
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