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Description edit
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation,... read more
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Authors & Contributors edit
- Philip Kotler (Author)
Classification edit
- Library of Congress: Add the Library of Congress Classification.
- Dewey: 380
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