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Description edit
We're living in the Age of Persuasion. Leaders and organizations of all kinds--public and private, large and small--fulfill their missions only by competing in the marketplace of images and messages. To win in that marketplace, they need advertising. This has been true since the advent of mass... read more
Ridiculously Simplified Synopsis edit
Characters/People edit
- Albert Lasker: Add a description of this character.
- Harding
- Weeghman
- Mary
- Leo Frank
- Kennedy
- Morris Lasker
- Will Hays
- Sinclair
- Ambrose Thomas
- Hiram Johnson
- Luckman
- Irwin
- David Sarnoff
- Roosevelt
- Frank Van Camp
- Edward
- Smith
- Erwin
- Wilson
- Francie
- Sanger
- Don Francisco
- Wrigley
- Veeck
- Sparkes
- Logan
- Ralph Sollitt
- Amos
- Landis
- Hawley
- Hutchins
- Manton
- Marion
- George Washington Hill
- Schlesinger
- Eduard
- Collier
- Magee
- J. Walter Thompson
Setting & Locations edit
- Chicago
- New York City
- Southern California
- Flora
- Galveston
- United States
- America
- Europe
- Los Angeles
- Texas
- Buffalo
- Atlanta
- Lord & Thomas
- Georgia
- Indianapolis
- White House
- Hollywood
- San Francisco
- Ohio
- Michigan
- Germany
- Pepsodent
- London
- Cincinnati
- Brisbane
- Mill Road Farm
- Midwest
- Florida
- Glencoe
- Templin
- Illinois
- Philadelphia
- Liquozone
- Japan
- Iowa
- West Coast
- Israel
- Merriam
- England
- Boston
- Paris
- St. Louis
- Massachusetts
- Florence
- Wisconsin
Table of Contents edit
Introduction
The Orator and the Entrepreneur
The Galveston Hothouse
Success in Chicago
Salesmanship in Print
Growing Up, Breaking Down
The Greatest Copywriter
Orange Juice and Raisin Bread
Fighting for Leo Frank
Into the Tomato Business
Saving Baseball from Itself
Venturing into Politics
Electing a President
The Damnedest Job in the World
A Family Interlude
A Defeat and Two Victories
Selling the Unmentionable, and More
Retrenching and Reshaping
Selling and Unselling California
The Downward Spiral
Changing a Life
Finding Peace
The Lasker Legacy
A Note on Sources
Notes
Index
Acknowledgments
About the Authors
Authors & Contributors edit
- Jeffrey L. Cruikshank (Author)
First Edition edit
Original Language: English
Publisher: Harvard Business Review Press
Country: USA
Publication Date: 2010
ISBN: 9781591393085
Page Count: 435
Publisher: Harvard Business Review Press
Country: USA
Publication Date: 2010
ISBN: 9781591393085
Page Count: 435
Classification edit
- Library of Congress: HF5810.L3.C78 2010
- Dewey: 659.1092
Popular Tags
Links to Supplemental Material edit
- Book Review: Americans are great at rattling off Nike slogans and reciting the lyrics to the Big Mac theme song. But ask them to name the man often described as the father of modern advertising, and you might as well ask them to name the U.S vice president in 1853. That so few people have ever heard of Vice President William Rufus DeVane King is understandable: He died after just 45 days in office as second-in-command to Franklin Pierce. That so few people have ever heard of the man who convinced America to brush its teeth every day and made it fashionable for women to smoke in public is downright unpatriotic. His name was Albert Lasker, and he’s the subject of a new biography, The Man Who Sold America, co-authored by the business consultant Jeffrey L. Cruikshank and the ad man Arthur W. Schultz.
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