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Group interviews are among the most common methods of research in the social sciences. Focus Groups: Theory and Practice, Second EditionĀ  provides a systematic treatment of the design, conduct, and interpretation of focus group discussions within the context of social science research and... read more

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Among the most widely used research tools in the social sciences are group depth interviews, or focus groups.

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  1. David W. Stewart (Author)

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  1. focus group
  2. methodology
  3. practice 

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