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Shelfari edited the description of Fad Surfing in the Boardroom: Managing in the Age of Instant Answers Thursday, August 6, 2009.
Fad Surfing (n): the practice of riding the crest of the latest management panacea and then paddling out again in time to ride the next one; always absorbing for managers and lucrative for consultants; frequently disastrous for organizations.
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