Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising (edit title)

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Liked It Rated 4 stars “A very blunt critique about advertising and how it has changed forever.” see full review » see other reviews »

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  • Rated 4 stars

  “A very blunt critique about advertising and how it has changed forever. ”

  Sulemaan wrote this review 8 days ago. ( reply | permalink ) Was this review helpful? Yes | No

  
  
  • Rated 5 stars

  “If you sell traditional media and you haven't DEVOURED every word in this book -- you should just quit right now.
  
  Go get a job at a fast food restaurant and leave the job of creating effective marketing strategies for your clients to the professionals.”

  Radio Caffeine wrote this review Wednesday, September 24 2008. ( reply | permalink ) Was this review helpful? Yes | No

  
  
  • Rated 4 stars

  “Must read for any advertisers. Personally, since I'm in the interactive advertising business myself, a lot of things were rather obvious, but nice read anyway”

  minorissues wrote this review Monday, July 2 2007. ( reply | permalink ) Was this review helpful? Yes | No