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Description edit
The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After... read more
Ridiculously Simplified Synopsis edit
First Sentence edit
"Jacksonville, we have a problem."
Series & Lists edit
This book is in Adweek Books. (standard series)
Authors & Contributors edit
- Joseph Jaffe (Author)
Classification edit
- Library of Congress: Add the Library of Congress Classification.
- Dewey: 659.1
Subjects edit
- Books › Business & Investing › Marketing & Sales › Sales & Selling › Techniques
- Books › Business & Investing › Marketing & Sales › Advertising
- Books › Business & Investing › Industries & Professions › Customer Service
- Books › Business & Investing › Marketing & Sales › Marketing
- Books › Professional & Technical › Accounting & Finance › Accounting
- Books › Business & Investing › Industries & Professions › Accounting
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