Game-Based Marketing: Inspire Customer Loyalty... by Gabe Zichermann

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Advertising is dead. You may not realize it, but you and everyone you know engages, possibly unsuspectingly, in some form of a game multitasking as an ingenious marketing device. Game-Based Marketing illustrates the pervasiveness of games today in business marketing, and how to better use... read more

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Gabe Zichermann (Author)

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Dewey: 658.812

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Books › Business & Investing › Industries & Professions › Customer Service
Books › Business & Investing › Marketing & Sales › Marketing

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Game-Based Marketing (edit title/settings)

Inspire Customer Loyalty through Rewards, Challenges, and Contests

by Gabe Zichermann (Author) (edit contributors)