It's an exciting new world for crafters. Handmade is hip, creativity is what the market wants, and there are many profitable sales opportunities that didn't exist a few short years ago. For crafters who have more confidence running a sewing machine than setting up a Web site, The Handmade... read more
Introduction
My Creative Collective
PART I - Getting to Know Yourself and Your Business
Chapter 1: Setting the Scene for Success
Chapter 2: Branding Your Business
Chapter 3: Establishing Basic Business Practices
PART II - Spreading the Word -- and Images
Chapter 4: Marketing Basics
Chapter 5: Your Craft Community
Chapter 6: Blogging
Chapter 7: Advertising and Publicity
Chapter 8: More Online Marketing Networks
Part III - Getting Down to Selling
Chapter 9: The Craft Fair Scene
Chapter 10: Selling in Online Stores
Chapter 11: Selling in Brick-and-Mortar Stores
Chapter 12: Get Creative: Other Selling Options and Opportunities
Parting Advice
Resources
Craft Show Supplies Checklist
Index
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